Why you Need to Blog for your Business
Nowadays with the explosion of social media and videos in particular, are there any benefits of blogging?
Check out this statistic proving the importance of blogging to answer the question.
B2B marketers who use blog posts receive 67% more leads than companies who don’t.
It doesn’t matter what type of company you have. Blogging consistently increases value for any enterprise.
Did you know that publishing a regular blog actually drives a huge ROI, despite not having a direct involvement in selling? According to a Hubspot study, marketers who prioritised blogging received a whopping 13X more ROI than companies that didn’t!
So for all of you who are wondering why blogging is so important for your business, read on to discover the top 5 ways a blog adds value to your business.
5 Reasons Why You Need A Blog For Your Business
We’ve put together a list of the 5 most essential benefits of blogging for everyone searching for how to increase ROI in business.
- Engage your customers
Keep them interested in you and your brand. Through blogging, you can provide your customers with relevant content that will help them familiarise themselves with your company and what you offer. Intrigue them enough to make them want to keep coming back to read more posts.
- Position yourself as an expert in your niche
One of the best solutions for how to build brand trust is to consistently publish high quality content in your target area. The following will then happen:
- As a customer reads more and more of your helpful blog posts, they will start to see that you know what you’re talking about.
- They’ll begin to understand the value and usefulness of your company. A massive 80% of people like learning about a company through custom content.
- Your brand will stick in their mind and when they need the solution you offer, they’ll remember you as the subject authority.
- Drive relevant traffic by discussing topics your audience are interested in
The best way to drive traffic to a website is through a blog. A word of caution here: if you want the traffic to translate into potential leads, you need to attract the right type of audience.
How do you do this? By publishing content about the topics your target audience is most interested in.
- Who is your target audience?
- What are they interested in?
- What are their pain points?
- How does your solution address these pain points?
Using these questions as a starting point will help you create great content pieces.
- Boost your SEO presence
You want to rank well for the topics and products you are promoting. Concentrate on the SEO factors Google ranks for and attract more new customers from their online searches.
It is essential you develop a robust SEO content strategy to achieve this. Consider using a Keyword Tool such as Semrush to find out what your target audience is likely to search for. Think about carrying out a competitor analysis, examining the top few ranking companies in your area of business.
For more blog SEO tips and detailed guidance in creating and implementing a customised SEO content plan, reach out to our trained and experienced SEO team.
USE Case: Why a blog is important for SEO – Actual figures revealed!
If you still need convincing why blogging is important for your business, take a look at the use case and accompanying image below.
We were approached by a hi-tech company. They had already recognised the benefits of blogging and were publishing one blog post a week.
The problem? The blog posts were not generating as much traffic as they should have. The company was confused as to why this was so.
The solution? Our dedicated SEO team researched and discovered that although they were doing step 1 – publishing high-quality content regularly, they were not carrying out step 2 – optimising their posts for SEO. We stepped in and started optimising the weekly posts as well as optimising 2 old posts each week, with:
- Keyword research
- Competitor analysis
- Editing & optimising for best SEO practises, and more.
The difference was immediately apparent. The traffic to their site increased by an astonishing 450% by the end of the year and went up to over 1000% increase in just 2 years!
It’s clear to see that the benefits of blogging with a robust SEO strategy in place, can’t be compared to blogging without concentrating on the SEO factors necessary to rank.
Download our free guide to 5 SEO Mistakes Hi-Tech B2B Companies Make & how to avoid them.
- Generate more leads as your readers learn about your offer and convert
You now know that one of the benefits of blogging is to drive traffic to a website, but why is it such a great conversion tool?
First of all, blog posts about a specific product or service you provide that directly addresses the reader’s needs, give them with the information they need to go ahead and make a purchase.
What about blogs that don’t directly focus on reader’s questions and pain points? Are they useless?
Not at all! They are part of the process mentioned above of positioning your company as the expert authority in that niche and play into the role of gaining your reader’s trust. If your post is interesting and helpful, the reader will remember your brand and one day, when they need your product or service, they will choose you.
Blog, and Watch your Business Boom!
Now that you’re clear on the benefits of blogging, go ahead. Start your own blog, engage your customers, position yourself as the expert authority and watch how you drive more relevant traffic, boost your ranking and generate more leads.
But remember to make sure the content you post is relevant to your target audience and to optimise your posts for best SEO practises.
If you want more information about why a blog is important for SEO or you want help creating an SEO content strategy, our experienced and trained team of SEO experts are here to help.